Boomers have long
been the dominant
voting bloc​

April 2, 2025

2 mins. read

Boomers have long been the dominant voting bloc

Tonight, I was sitting at my parents’ kitchen bench, listening to my Dad yell at me his opinion on political matters when I dropped a stat that made the blood drain from his face. 
 

“For the first time in Australian history, the 2025 federal election will see Gen Z (born ~1997-2012) and Millennials (born ~1981-1996) make up nearly 50% of the electorate, surpassing Baby Boomers at about 33%.” 

 
Boomers have long been the dominant voting bloc, often moving in relative unison. But for the first time, their political influence may start to wane. 
 
I’m not here to argue about when the election will be but how this shift will change the game. Younger voters prioritise vastly different issues, and parties will need to work harder than ever to earn their support. 
 
The tide has turned. 
 
I, for one, can’t wait for party leaders to start courting the youth vote—Juicy Couture velour tracksuits? Bedazzled jeans? Deep V-neck shirts? A denim-on-denim debate? Sign me up. 
 
Beyond fashion, the real question is how political parties will adapt to this tech-savvy, values-driven generation. 
 

One thing’s for sure: this new voting majority won’t be ignored.