Today, I will carefully begin to try and tackle the Tale of Two Efficiencies:
X (Twitter) and Government Reform.
First, analysing Elon Musk’s efficiency approach at X offers interesting insights:
- 2021: $5B revenue, $687M EBITDA
- 2024: $2.7B revenue, $1.25B EBITDA
The result?
46% less revenue but 82% higher profitability in three years.
While these numbers tell a compelling efficiency story, they also reveal significant trade-offs. X’s platform health and advertiser relationships suffered, raising a crucial question: Should this same aggressive cost-cutting approach be applied to government institutions?
In my experience, Government operations require nuance and careful balance. Unlike a social platform, public services are responsible for directly impacting citizens’ lives and international relationships—efficiency matters, but not at the cost of effectiveness in this case.
Thoughts on balancing efficiency with essential service delivery?

