You earn or you learn. Ideally, both.
“For the first time in Australian history, the 2025 federal election will see Gen Z (born ~1997-2012) and Millennials (born ~1981-1996) make up nearly 50% of the electorate, surpassing Baby Boomers at about 33%.”
One year of Codex.
“For the first time in Australian history, the 2025 federal election will see Gen Z (born ~1997-2012) and Millennials (born ~1981-1996) make up nearly 50% of the electorate, surpassing Baby Boomers at about 33%.”
Almost a Year On: The Codex Journey

“For the first time in Australian history, the 2025 federal election will see Gen Z (born ~1997-2012) and Millennials (born ~1981-1996) make up nearly 50% of the electorate, surpassing Baby Boomers at about 33%.”
10 Predictions for 2025: A Mid-Year Check-In
“For the first time in Australian history, the 2025 federal election will see Gen Z (born ~1997-2012) and Millennials (born ~1981-1996) make up nearly 50% of the electorate, surpassing Baby Boomers at about 33%.”
From Coasting to Competing: Rethinking Productivity in Australia
“For the first time in Australian history, the 2025 federal election will see Gen Z (born ~1997-2012) and Millennials (born ~1981-1996) make up nearly 50% of the electorate, surpassing Baby Boomers at about 33%.”
Tale of Two Efficiencies

Government operations require nuance and careful balance. Unlike a social platform, public services are responsible for directly impacting citizens’ lives and international relationships—efficiency matters, but not at the cost of effectiveness in this case.
Silver Tsunami

Here’s the deal: Baby Boomers (born between 1946 and 1964) own a huge chunk of Australia’s small businesses. And they’re looking to hand over the keys.
Increasingly, extreme viewpoints dominate public discourse

Collectively, many young men feel left behind. They navigate an uncertain and rapidly changing world without clear role models, stability, or visible pathways to success. This confusion and frustration can push them toward extreme voices offering simplistic solutions to complex challenges.
Treasurer Jim Chalmers has Delivered a Crisis Communications Masterclass

The Issue: Next week’s Federal Budget comes loaded with challenges: significant spending increases are flowing into public service expansion, Australia’s budget surplus has evaporated, and productivity figures are lagging. Meanwhile, everyday Australians feel the pinch as the cost-of-living crisis deepens, unsettling even the most resilient households.
Out-of-the-box human economic thinking.

Global tensions, local politics, rising costs, tech uncertainty, you name it. It’s easy to feel like the big levers of the economy are out of our hands.