We are no longer the United States of Australia.

Whoever wins the next federal election has an important task: to remind us of what truly binds us together as Australians. Aside from the annual Lamb ad (consistently brilliant!), how else can we rekindle that sense of national unity?

Boomers have long been the dominant voting bloc

“For the first time in Australian history, the 2025 federal election will see Gen Z (born ~1997-2012) and Millennials (born ~1981-1996) make up nearly 50% of the electorate, surpassing Baby Boomers at about 33%.”

The Race to the Middle is Officially Over.

Success in business, politics, and culture for decades was about capturing the middle ground. The goal was broad appeal, avoiding controversy, and keeping everyone comfortable. But today, with the screaming need for attention, the middle is no longer the safe bet; it’s the space where brands fade into irrelevance.

Codex Takes The HireRoad

HireRoad, a leading provider of recruitment technology solutions, engaged Codex Communications to refine its strategic communications around national cybersecurity requirements, evolving client demands, and technological market disruptions.